Following the successful launch of our new website, we have transitioned from the initial pre-launch UX research phase to the next phase of enhancing the website’s layout and overall user experience. One of the primary challenges were recruiting participants and selecting the appropriate tool to optimize and compile the findings and build the report.

Beside the limited budgets and resources, we had to put effort in convincing stakeholders of the value of UX research. We made a lot of preparation and planning focusing on:

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• Analyzing large amounts of data to identify patterns and actionable insights.

• Effectively communicating research findings to stakeholders and team members.

• Maintaining objectivity and avoiding biases is essential for accurate insights.

• Staying current with evolving user behaviours and technological trends is challenging.

• Respecting user privacy and adhering to ethical standards.